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Tuesday, February 14, 2006

One Red Paperclip

This stands out as another one of them simple ideas that is both effective at generating money, but will only work the once and for the originator - but will no doubt be immiated much with little success. Follow Kyle MacDonald's adventures as he attempts to trade up, starting with the one red paperclip of the title to a house.

Canny marketers are already seeing the potential exposure the site could bring and offering trades for getting copyspace and URLs in the blog entries. Already, he's gotten himself up to a truck. I wonder how long it is before Golden Palace jump in on the act and offer to trade the truck for advertising space on one of its many walking adboards. Which ever way you look at it, the idea is simple, the possibilities (for Kyle at least) are huge, and like all good one offs, set to grow and make the owner a nice niche in net history.

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