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Monday, May 29, 2006

Swarm The

Given the quagmire of information and fun things to do that we call the web, a number of sites have staked their space by telling their users what other sites on the web are popular. Digg, Fark, BoingBoing and more - each has it's own methods of giving aimless web surfers a location to take them to more interesting locations.

Swarm The (.com) throws its hat into the ring with some unique new methods of sharing the popular webspots with it's users. Basically, you can install a Firefox extension that sends them information on what you're surfing. Where as this would be a privacy snooping, data mining, advertisers dream, the information gathered is used to populate a unique visual representation of what people are visiting on the web, sort of like a visual Digg. You can click through thumbnails and navigate your way around the swarm to discover what's ticking the boxes for users of Firefox. It's a nice way to browse new things to do, and also adds discussion features into the mix. Typically, the swarm is full of porn and sport, but hey - the heart is in the right place, and the idea has much potential and could be drilled down to categories, themes and all sorts of nice navigational methods.

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