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Thursday, October 26, 2006

CreamAid Con?

Well, I've mentioned link baiting around these parts before - and I mentioned you need to take everything you read on the web with a pinch of salt. It seems that CreamAid.com and their McDonald's campaign may have been a hoax, part of an even more masterful link-baiting campaign to gain the CreamAid site links.

According to the expert hosts of WebMasterRadio.FM's Strike Point, rumors are that McDonalds don't know anything about this - which would point to hoax if it's true. Listen to the show, a few minutes in there's an ad break, and Mikkel and Jason D speak about it directly after that. If it was a hoax and a viral link baiting campaign - well done. I should go back and put a link condom on CreamAid's link in spite, but hell, they earned it - well done.

1 Comments:

Jonah Joseph said...: I don't think this is a 'hoax' - as creamaid admit on their website that they're just 'big fans' of mcdonalds, and that they're not affiliated at all. They're doing this i imagine to promote their product by piggybacking on a global brand, and attempting not to get sued by spending most of the time raving about bigmacs. No idea where they get the $10 for each person though.; 11:19 AM

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