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Wednesday, November 08, 2006

Say Hello To Advertising 2.0 Million Dollar Homepage 2.0

Mmmzr.com - The new Million Dollar Homepage Following on from the Million Dollar Homepage style of alchemical web marketing, and the millions of MDHP clones - a new paradigm is being set. Not only is it being set, it's already got an army of copycats replicating it's initial success.

This new model has taken elements of the MDHP and mixed them with elements of Pyramid scheme economics and auction fever. Proudly announcing itself as Advertising 2.0, and clad in Web 2.0 design clichés (at least there's no beta on the title) - mmmzr.com was the first of these new look advertising sites - I spotted it a few weeks back on Digital Point. Despite getting off to a great start and enticing lots of advertisers, the original has hit some problems. Their PayPal account has been frozen and questions about the legality and methodology of the scheme abound.

This hasn't deterred a whole range of unimaginative and non-inventive webmasters from chomping at the bit and launching a slew of copycat sites and schemes. You can hear the fingers tapping and the marketing winding into place as they launch more unimaginative scud to sit up for a few days with few (if any real) takers. Sigh... The magic's gone already people, leave it be. You won't replicate it on the same model, you need a new one, get thinking, not copying.

The name hasn't quite solidified yet, it's not Pixel Advertising, as the last wave was, or even Pixel Advertising 2.0. Some are calling it Advertising 2.0, others Cash Columns and more just Mmmzresque buffoonery (the last one's mine). Marketing man Seth Goodin has given it the thumbs up and George Favvas has explored the economics of it. Expect to see a lot of this until an arrest or something legal happens because of Ponzi scheme fears. Then, listen in joy to the synchronized sound of several hundred hapless copycat webmasters soiling their underwear and deleting their sites.

2 Comments:

Anonymous said...: I don't understand the entire model. It seems really great for the advertiser, but not for the site owner? He is paying out the same amount that he is bringing in, thus making it the ponzi scheme, but with a simple restructure, to make it still profitable for both advertiser and owner, it would no longer be using the advertisers money to pay off existing advertisers, but your own profit.

On another note, I just found this blog today and love it. Keep up the good work!; 5:37 AM
Anonymous said...: I don't understand the entire model. It seems really great for the advertiser, but not for the site owner? He is paying out the same amount that he is bringing in, thus making it the ponzi scheme, but with a simple restructure, to make it still profitable for both advertiser and owner, it would no longer be using the advertisers money to pay off existing advertisers, but your own profit.

On another note, I just found this blog today and love it. Keep up the good work!

- Jon
jonandrew@phazm.net; 5:37 AM

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