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Wednesday, March 28, 2007

Video Baiting - SEOs On Camera

We've covered Link Baiting and Digg Baiting around these parts before now, but it looks like their time has come. Forget about them, for a new trend is emerging in the SEO (Search Engine Optimization) field - Video Baiting.

With the growth of YouTube and the like, there's a growing embracing of video technology from SEOs, giving them a chance to expand the link building possibilities with educational videos. Google main man Matt Cutts can be seen as one of the precursors of what will be known in future times as Video Baiting, with his series of tips about getting listed in Google.

From that day there's been a growing tradition of nondescript and slightly beefy blokes standing in front of web cameras and talking about technical stuff. Given the sort of videos blokes generally used to make for sharing on the web, it's a pleasant change (or not).

Till now the tone of these videos has been largely deferential and polite. But that's set to change, thanks to one man's rallying cry and use of the old 'put a stick in a bee's nest and stir' technique. Step forward Michael Gray.

I've always enjoyed reading his blog - he covers a lot of great ideas and plays for Search Marketers and Optimizers beyond the usual mainstream practices. Having initially jumped in to the polite and technical pool of technical videos, he quickly realised the potential, and with a much needed blast decried - "SEO Bloggers, step away from the keyboard!"

Having recently dumped a load of repetitive feeds from my bloglines, thanks to the echo chamber effect, his words are timely and justified. But you have to admire his technique - already outraged bloggers are responding with videos and links, and there we have it, a perfect Video Bait.

Ok, in reality, Video Baiting ha been around a lot longer, viral videos are nothing new and have been used with great effect. Just take a look at LonelyGirl15 or more archaically, the Shake 'N Vac lady. However, the idea has broken through the micro-focused haze of navel-gazing that many in the SEO world are guilty of, and struck a chord long after the main refrain has bounced off the walls and into the stratosphere. Expect to see a lot more of it.

2 Comments:

Random Good Stuff said...: Someone has to step away from the camera!; 5:51 PM
Cat said...: I found your site surfing about looking for anything that wasnt the same ol' everything....and ahhhh i read entry after entry..lauged...agreed..hmmm'ed.....sighed and finished off my sleepless night feeling as if for once on the internet in a long while..I didnt lose any brain cells..I might have even found a few!!! Thanx for great blog!!!; 6:35 AM

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